Clicks But No Leads: Lead-Capture Conversion Audit

A decision-tree audit that separates a traffic problem from an on-page conversion problem from a silently broken lead pipeline, using analytics, behavior data, an end-to-end form test, and a CRM source tally.

About This Artifact

This is a public-access artifact from the Thrivvest research library. It documents a specific workflow we use to run our marketing agency. The full content, including step-by-step instructions, placeholders, and implementation notes, is available on the live page.

Related Categories

• Back to sops
• Research library home

Use This in Your Business

If you operate a service business or run a marketing agency, this artifact can be adapted for your context. Swap in your business name, industry, and operational details where placeholders appear. The framework stays the same.

Ready to grow? Book a free strategy call and we'll show you exactly what we'd build for your business.